Search This Blog



My name is Kelly and I'm a NYC-based beauty and lifestyle blogger. I began my blogging journey in 2012 when I was 15 years old and had a growing interest in makeup. My life has changed a lot since then and all for the better. I can't believe all the gifts starting up Amourtera when I was a sophomore in high school has given me and I'm so, so thankful for them all.

I studied International Affairs as my major and Mandarin Chinese as my minor. My main academic interests are on topics involving European colonization/imperialism at the fin de si├Ęcle, the history of how we understand "race", and understandings of identity. Some of my other passions/interests include: rap music, the history of fast food, digital marketing and communications, trying new products and taking care of my cat.

I've had the amazing opportunity to write about fashion at one of my past internships. That same internship gave me the chance to go to NYFW shows not once but during two different seasons. If you're interested in reading some of my favorite pieces I wrote at Heaven Has Heels, click here or here. Recently, I left my position as a coordinator at a major beauty company in the luxury fragrance division (I interned here for almost a year before that). I was on a great team with some of the brightest minds in PR/influencer marketing and learned so much! I feel like this blog has prepared me so well for actual real-life work, all while letting me share some of my passions and thoughts with you guys!

You can definitely call Amourtera a personal blog, too. For my OG readers, you have seen me grow from the embarrassing high school kid I once was (lol). Starting at the end of 2016, I began collaborating with a variety of NYC photographers on photoshoots of my favorite outfits. I'm trying to get more into lifestyle shots and capturing my best looks, and I'm also having a lot of fun doing it! I try to share beauty tips on here that have helped me and always be genuine and honest about things. This is also where I can talk about new makeup I pick up and answer questions I get from friends or readers. I love interacting with people who read my stuff, so feel free to contact me via email or Instagram with questions, suggestions, comments, etc.

If you're interested in keeping up with me off the blog, you can also follow my personal Instagram account